_Posicionamiento Web en Google
_Webmasters perform SEO and would like to get good website positioning in the search engines since it is the most used search results on the planet. However, you need to be aware that Bing is very strict in fighting against manipulation of search engine ranking.
Aparecer en Google
To ensure your site has possibility to get top Google ranking, your SEO effort must alert the following:
Website Structure and Content Development
Aparecer en Google
Produce a site having a clear hierarchy and backlinks. Every page needs to be reachable from one or more static text link. The real key is really a clear hierarchy, and reachable from static text link.
Give you a site map. It's a extremely important SEO element for Google to index your web pages and assign appropriate internet search engine popularity scores (building backlinks) to your webpages. It really is particularly useful for large websites.
Develop a useful, information-rich site, and write pages that clearly and accurately describe your articles with words users would type to discover your pages. Google clearly states that they love information-rich website. So, SEO should emphasize on content development, rather than SEO tricks.
Make use of text as opposed to images to produce important names, content, or links. The Google crawler doesn't recognize text contained in images. If you are using images, ensure you provide descriptive and accurate ALT tags.
Avoiding SEO Spam
The fundamental works for SEO is always to ensure only search results acceptable practices are utilized, that's, make pages for users, not for search engines like google. If you or your Seo agency implements unacceptable SEO practices or tricks, your internet site may be banned and taken from internet search engine index. This is especially true for Google. From experience, they're very determined to combat search results spam.
Therefore, you must alert you don't commit in unacceptable SEO practices the following:
Don't deceive your users or present different prepared to search engines like google than you display to users, which can be known as "cloaking." Cloaking refers to the practice of presenting different content or URLs to users and search engines, for example, showing different prepared to engines like google than to users, or present HTML version to look engines and provides Flash pages to users. Serving up different results based on user agent may be regarded as cloaking.
Hiding text or links inside your content may cause your site to be considered untrustworthy because it presents information to look engines differently rather than to visitors.
Text (such as excessive keywords) could be hidden in a number of ways, including however, not limited to these "black-hat" SEO techniques: white text on white background, usage of CSS display:none or display: hidden to cover text, including text behind an image via DIV tag or layering techniques, small font size for example setting font size to 0. Some SEO companies think that Google cannot detect spam if CSS tricks are utilized. Unfortunately, this is wrong.
Links could be hidden including although not limited by these "black-hat" SEO techniques: link includes hidden text, use of CSS to make tiny hyperlink for example text with one pixel high, link hidden in a tiny character such as hyperlink a hyphen in middle of the web site.
"Keyword stuffing" means the practice of loading a website with keywords so that they can manipulate a site's ranking in Google's search results. Excessive keywords in the meaningful website could be regarded as keyword stuffing. Proper SEO will need to take proper care of this element.
Duplicate content generally identifies substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Google tries difficult to index and show pages with distinct information. This filtering means, as an example, that if your site includes a "regular" and "printer" version of each article, and neither is likely to be blocked in robots.txt or with a noindex meta tag, Google will choose one of which chatting.
In the rare cases in which Google perceives that duplicate content may be shown with intent to govern our rankings and deceive our users, Google also make appropriate adjustments within the indexing and ranking with the sites involved. Google ensures that your internet site or whole network of web sites could be penalized with low search engine rank or removed from their index. Are you willing to take this risks and attempt to build shadow websites?
For many reasons, if you cannot avoid duplicate content, Google suggests you possibly can make usage of robots.txt file to avoid Google indexing duplicated webpages or websites.
Alternatively, you are able to re-think of consolidate duplicated pages into 1 or expand each page to contain original unique content.
Aparecer en Google
To ensure your site has possibility to get top Google ranking, your SEO effort must alert the following:
Website Structure and Content Development
Aparecer en Google
Produce a site having a clear hierarchy and backlinks. Every page needs to be reachable from one or more static text link. The real key is really a clear hierarchy, and reachable from static text link.
Give you a site map. It's a extremely important SEO element for Google to index your web pages and assign appropriate internet search engine popularity scores (building backlinks) to your webpages. It really is particularly useful for large websites.
Develop a useful, information-rich site, and write pages that clearly and accurately describe your articles with words users would type to discover your pages. Google clearly states that they love information-rich website. So, SEO should emphasize on content development, rather than SEO tricks.
Make use of text as opposed to images to produce important names, content, or links. The Google crawler doesn't recognize text contained in images. If you are using images, ensure you provide descriptive and accurate ALT tags.
Avoiding SEO Spam
The fundamental works for SEO is always to ensure only search results acceptable practices are utilized, that's, make pages for users, not for search engines like google. If you or your Seo agency implements unacceptable SEO practices or tricks, your internet site may be banned and taken from internet search engine index. This is especially true for Google. From experience, they're very determined to combat search results spam.
Therefore, you must alert you don't commit in unacceptable SEO practices the following:
Don't deceive your users or present different prepared to search engines like google than you display to users, which can be known as "cloaking." Cloaking refers to the practice of presenting different content or URLs to users and search engines, for example, showing different prepared to engines like google than to users, or present HTML version to look engines and provides Flash pages to users. Serving up different results based on user agent may be regarded as cloaking.
Hiding text or links inside your content may cause your site to be considered untrustworthy because it presents information to look engines differently rather than to visitors.
Text (such as excessive keywords) could be hidden in a number of ways, including however, not limited to these "black-hat" SEO techniques: white text on white background, usage of CSS display:none or display: hidden to cover text, including text behind an image via DIV tag or layering techniques, small font size for example setting font size to 0. Some SEO companies think that Google cannot detect spam if CSS tricks are utilized. Unfortunately, this is wrong.
Links could be hidden including although not limited by these "black-hat" SEO techniques: link includes hidden text, use of CSS to make tiny hyperlink for example text with one pixel high, link hidden in a tiny character such as hyperlink a hyphen in middle of the web site.
"Keyword stuffing" means the practice of loading a website with keywords so that they can manipulate a site's ranking in Google's search results. Excessive keywords in the meaningful website could be regarded as keyword stuffing. Proper SEO will need to take proper care of this element.
Duplicate content generally identifies substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Google tries difficult to index and show pages with distinct information. This filtering means, as an example, that if your site includes a "regular" and "printer" version of each article, and neither is likely to be blocked in robots.txt or with a noindex meta tag, Google will choose one of which chatting.
In the rare cases in which Google perceives that duplicate content may be shown with intent to govern our rankings and deceive our users, Google also make appropriate adjustments within the indexing and ranking with the sites involved. Google ensures that your internet site or whole network of web sites could be penalized with low search engine rank or removed from their index. Are you willing to take this risks and attempt to build shadow websites?
For many reasons, if you cannot avoid duplicate content, Google suggests you possibly can make usage of robots.txt file to avoid Google indexing duplicated webpages or websites.
Alternatively, you are able to re-think of consolidate duplicated pages into 1 or expand each page to contain original unique content.